A website’s performance depends on the web design guidelines that have been practiced. The design should be planned to impress users. The next move is to engage them and turn them to consumers until the website is ready and begins receiving traffic. To raise the revenue, a good conversion rate is needed. If you can do so, you can claim that your online plan was a success.
The conversion rate of the website is a critically significant metric used to measure and increase the efficiency of the website and is normally determined by dividing the number of conversions by the number of visits to that site.
In the hunt for more business from the internet, most companies appear to overlook improving conversion rates in consideration of attracting more traffic.
Boosting the conversion rate of the website aims to achieve the following business objectives:
- Increased purchases, earnings, and income
- Production of more leads to the sales team
- A decrease in consumer acquisition costs
- Higher page views on ads
- Engagement by further consumers
- A continuous increase in conversion rates
To maximize the conversation rate of the website, you should know and incorporate some web design principles.
Here are some of the top principles to be applied to the website and consequently improve the conversion rate.
Improving the pace of the website:
People are really eager to surf the internet quickly. They need a simple response to the issues they face. When it comes to the pace of the website, each second is crucial and it is, therefore, essential to solving the problems related to the speed of the site quickly.
Here are some of the free resources that will let you recognize the pace of the website and fix the problems:
- Google PageSpeed Insights
Keep it simple to navigate the site:
Think about the goal section when planning navigation. The visitors would give up and leave without offering a second thought about your company if they are not happy going through the website. This is contradictory to the principles of web design.
For the headings and subheadings, use specific words. Using sub-category drop-down menus and classify them under the appropriate headings also helps to increase the traffic.
Using the Whitespace with sagacity:
The whitespace in the design of the web offers an incentive to put something that draws and engages people. This form of space on the website can be used to set up Call-to-Action (CTA) buttons to maximize the likelihood of a conversion.
Easily differentiable Call-to-Action:
One of the most essential elements of the web is the Call-to-action (CTA) of that site, so make it stand out by bringing it within a container and choosing a color that pops, but complements the background at the same time.
In comparison to the elements around them, rendering your calls to action (CTA) is more noticeable and distinguishable. A person’s aim should be to collect details, get someone to subscribe for a product or service, and to sell it. It’s necessary to ensure that the users see the CTA clearly. Test different CTA’s, change the terminology, placement, and textures, analyze one task during one particular moment to see what has a higher conversion efficiency. A better comparison must be considered between the CTA and the rest of the website’s page.
Keep it simple:
Simplicity is the most important element in driving the conversion of the website and it is also essential that the design of the site is clear and simple. Thinking about how the site design should be simpler would automatically contribute to approaches to do so.
The simple web design helps the user to better understand the website. He/she will travel through the web with the greatest comfort, providing a perfect user interface. If the UI/UX is excellent, there is no doubt that there is a maximum chance of converting.
Apple is one of the most important examples of keeping a simple website design, and it has been so effective that many people are following this pattern.
Responsive and mobile-friendly design:
Studies showed that more than half of website traffic comes from smartphone devices, but that most websites are browser-only optimized. When clients learn that such activities on the platform from their mobile devices are restricted to completing them, they can pause and bounce.
For you to be a good use of this principle, the website needs a sensitive framework. It will rely on the device and CMS sources you choose how the website reacts to different screen sizes and resolutions.
Give less option:
More choices and alternatives often contribute to a lower propensity to draw conclusions, which often relates to web design. If a consumer arrives on a landing page and sees many calls to action, such as logging, installing, filling in contact information, ordering products, etc., he likely won’t be doing anything. Therefore, the consumer should have fewer options, but the option or choice he wants should be among the available options.
Make a Resources Online Page:
Another of our core Web design principles is a website resources tab, as it offers a one-stop-shop with all the most appreciated material in one location. A resource page provides you with structured and valuable knowledge regarding all the content offerings and other types of downloaded content.
This is vital because it makes it easier when a tourist is curious about what you have to give to browse the correct page.
Make the site appealing:
A website should be enticing to view. Your brand and associated material should be shown cleanly. It can speak about your items, their qualities, have insightful articles, and more but without letting it look messy. Visitors would be prompted easily by an unattractive page.
Therefore, it should be easy to read and comprehend material on the website, keeping the vocabulary clear and free of jargon.
Although all these design guidelines can sound similar, the outcomes you will accomplish by adopting them can give the website’s conversion rate a huge boost.