5 Importance of Responsive Web Design

The idea of responsive website design has been highly discussed since it was first adopted. Some people accepted it and others rejected it, just like any other modern technological concept.

The word “responsive design” is extracted from the way the browser reacts to its surroundings. The responsive website design (RWD) is the approach used to customize a website to function well through a broad number of various platforms when planning and constructing a website. Developers can have a much-improved experience for the visitors on their websites with this optimization. The responsive design seeks to have a positive experience for users of a website irrespective of the software, computer, or bigger screen used.

Having the right design on desktop and mobile:

The most convincing justification to use responsive design is to build a website that not only looks nice and operates correctly on devices that are in the market today but is likely to look good and function properly on all potential devices that may be possible in the future.

Also, with a responsive interface, an individual does not run the risk of displaying the mobile edition of the website on their desktop monitors or vice versa.

If a person has different websites, this will obviously be a challenge, if he uses device detection to deliver the correct version of the site to each user or uses a specific collection of URLs to support a mobile page.

Pages with a different mobile edition typically use device detection to decide the version of a website page (mobile or desktop) that should be delivered to every specific device. That way, each page on the website would have just one URL, while there are actually two distinct versions of different HTML. However, this method is not 100% correct, and often the wrong version of the website will be submitted. Also, the system detection mechanism will increase the page load time. Using a different URL for a separate mobile application is easier to enforce, but it depends on the customer to get the right version of the site. With links being exchanged back and forth between users through social media or email, getting to the correct version of a page sometimes brings an extra strain to users—or often they don’t have the choice at all.

In present days, the number of internet users accessing the website via cell phones and other handheld devices is rising at an unprecedented pace. This implies that optimizing websites for various types of screen sizes i.e., mobile phones, desktops, other handheld devices, is important. If a person neglects to do so, he would definitely finish up with some clients. Hence, decreasing the website’s traffic.

Less work to do:

The most noticeable benefit of utilizing responsive design is that a person needs to build just a single website, single design, single code set, and single content. He would have to build and manage two or more than two totally different sets of HTML if he has a separate mobile-only version of his website.

Modifications would need to be made for each platform. There would almost always be bugs because everything would end up not matching even though he is attempting to hold them the same. Although it can make the job simpler to use a content management system (CMS) or templating framework, there is more coding and content to preserve and more stuff that can crack. A person only has one collection of material on a responsive platform, and it will be shown correctly regardless of what the screen size is. After making modifications to the stylesheet, potential design improvements may be made.

The initial challenge of designing a responsive website will require more time for someone unfamiliar with responsive design than developing a fixed-width website, but a person may have the least work to do to manage the website in the longer run.

Search engine optimization:

With a different collection of URLs, a separate mobile platform may cause problems with the location of the website in search results. Search engines ought to realize that they are assumed to be on the same page if an individual has two distinct copies of a page with the same or identical material but different URLs, such that the page can be properly indexed and shown as one entry in the listing of the search engine results.

While this is achievable using JavaScript or code on the server but it’s a little difficult, because if one struggles to do it correctly, he can end up with all versions of a page showing in search results, confounding users. The search rating may also be adversely influenced by this.  Since 2012, Google has advocated responsive design for mobile-optimized websites, not just because it provides a smoother user interface, but also because it helps Google’s website crawler to extract information more effectively, which ensures that updates to the website are likely to be modified more easily in search results.

Bing advocates utilizing an approach that results in just one collection of URLs, although as a means to achieve that, it has not explicitly supported responsive design.

Increase in traffic:

A responsive website design that seamlessly adapts and shows information irrespective of the screen and medium a person is utilizing, can offer the customer a pleasant experience, regardless of whether they are accessing the website on a handheld device, phone, laptop, or desktop. Google admits freely that it penalizes non-responsive websites. There is now a need for a revision for several older websites since they were developed before the cell phone era.

The mobile-friendly website design would boost traffic, because users see the website through mobile phones and tablets, expecting certainly experienced businessmen to check the website on both desktops and mobiles. So, the website interface can look fantastic in terms of smartphone and tablet views. The features and graphics should be the same as in the laptop view, so that the visitors stick on the website for a longer period, thereby reducing the bounce rate. If the bounce rate is likewise minimized, the website’s rating would also increase, since the bounce rate is implicitly proportional to the rating of the website.

The web-friendly interface for application indexing and ranking purposes would also be considered by Google, not just by clients. Many company organizations and businesses then establish a website for desktop users only. Mobile-friendly designs are very much promoted by search engines such as Google. In the Webmaster Software, they sent notice and guidance to websites that will be influenced and there are tools to measure website design screen sizes.

If the website is clean and beautiful, clients would regularly actively participate in accessing the website and thereby improve the traffic of that website.

Advantageous in future:

The future of responsive website design is one in which projects are not only device skeptic, but also screen independent. In realistic words, this involves eliminating the mobile-first method and implementing an audio-first technique. If websites are designed for screen readers, therefore the next generation of web browsers can work efficiently.

Responsive adoption ensures that in the future, an individual can save time changing the site. The pace at which businesses release mobile devices is daunting, but ensuring the design is sensitive now ensures that in the future, the website will develop and respond to new technologies.


Websites were usually fixed in width, which implied that the design of the website was the same width regardless of the screen display it was seen on until the responsive design was adopted. That just didn’t work when mobile devices came across, although websites look so small on the small screens and viewers had to zoom in and out constantly to read something. Shortly, mobile websites emerged, and several organizations developed these second websites independently from their primary websites, or desktops. Mobile websites also include just a portion of the material and services found on traditional websites, leaving mobile users without links to them.

As more smartphones came along, creators quickly found that designing several websites to match each of the various screen sizes was impractical, if not impossible. The idea of responsive design was developed as a means of creating websites that could adapt to the width of the screen of a computer and show the content of the website in a way that was ideal for that screen size.

Responsive website design comprises of two key components: flexibility, which implies that proportional units such as percentages ought to be used for horizontal dimensions so that they may adapt to the screen size, and media queries, which enable the use of CSS to adjust the website design based on the width of the screen of the device.

Responsive website design requires an individual to use only one code set to have an acceptable design for any screen size. Not needing to manage distinct code sets implies less effort. And adopting a responsive design ensures that the website can be optimized for search.

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