The route to success in nearly everything requires the use of the correct tools – from repairing an iPhone screen to software development. And this statement couldn’t be truer in the world of SEO.

Every well-executed SEO campaign needs to begin with the very best tools – ones that allow valuable discovery information through keyword research, link building techniques, competitive analysis, and in-depth reporting.

Search engine algorithms are constantly changing, creating an ever-shifting environment for SEOs as they attempt to improve organic rankings and site authority. So the better the tools, the more effective the results.

The following list of tools are a must for optimization of any website, from technical aspects like 404 errors and the quality of other sites linking to you to theme-related keywords when building out content.


Mangools is a set of easy-to-use search engine optimization (SEO) tools for freelancers, bloggers, small to medium enterprises, SEO and marketing agencies. Key features include keyword research, competitor analysis, SERP analysis, rank tracking, backlink analysis and a Chrome/Firefox browser extension, which helps extract the key data from all tools.

Ease of use is where Mangools excels as tools try to provide features and data in a way, which even SEO newbies would understand. Support is extended via email, live chat and other online measures.

Try Mangools


As with many other solutions we’ve reviewed in this space, Serpstat isn’t just a single tool. It’s an  all-in-one SEO tool. You can use it to check keyword rankings, analyze backlinks, audit your website, research competitors, and identify popular search terms related to your niche. According to the company website, Serpstat is the most upvoted tool on Product Hunt and the #1 best-selling tool of all time on AppSumo.

Get Serpstat