Social Media Marketing Tools & Resources

Social media has become an essential part of our lives. The platforms you started sharing your clubbing photos on have since been taken over by baby pics and your mum.

Great social media doesn’t just happen overnight. It’s not just a sprinkle of mentions and a pinch of evergreen content. There’s no magical social media recipe, sadly. Great social media is like any other marketing strategy – carefully crafted, measured, managed, and founded on a strong and clear strategy. To deliver on your strategic vision you need to be up-to-date with the latest trends, practices, and tools.

Social media schedulers make staying active and engaging on social media easier for us mortals, making our load easier and paving the way for greater impact.

If you really want to get your social channels in shape, you should seriously consider adding the following tools to your marketing toolkit.

SocialBee is a cloud-based social media management software designed to help businesses manage content, scheduling, marketing, planning, audience tracking, and more across LinkedIn, Facebook, Twitter, Instagram, Pinterest and other social networks. The platform includes custom posting capabilities, which enable organizations to handle content posting on social profiles, pages, and groups, and promote offers, products, events, and services on Google Business.

Sprout Social is a cloud-based social media management solution that caters to businesses of all sizes and helps them to manage their audience interactions and marketing routines. Key features include automated publishing, conversation tracking, social content management, social media analytics and more.