Tip 2 of 20: Optimize Images for Speed
Images bring life to your content and help boost engagement. Researchers have found that using colored visuals makes people 80% more likely to read your content. However, if your images aren’t optimized, then they could be hurting more than helping. In fact, non-optimized images are one of the most common speed issues that we see on beginner websites. Before you upload a photo directly from your phone or camera, we recommend that you use photo editing software to optimize your images for the web. In their original formats, these photos can have huge file sizes. But based on the image file format and the compression you choose in your editing software, you can decrease your image size by up to 5x.